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STRENGTHS BUSINESS is founded with a vision to create a global platform to help people to see and fulfil their dreams, and enable people to maximise the performance by leveraging their strengths. We are located in Shenton Way, Singapore, the business hub of the Asia-Pacific region. We are in partnership with our clients to advance their careers, start-up or turn their businesses around by The Four Core Strategies: Explore, Envision, Engage and Empower. Through these Four Strategies, you’ll be able to discover an effective way to explore your strengths, unlock your passion, set up priorities, and attract motivated people who know the value of what you are offering.

Business leaders or managers will learn advanced strategies and explore how to get the most from this Strengths-based Journey and manage obstacles in your Business and Life. We are committed and devoted to supporting your focus on what you naturally do best and to achieve your optimum performance.

Viya Chen, PCC Professional Certified Coach, Entrepreneur


VIYA CHEN, PCC – Gallup-Certified Platinum Strengths Coach | Senior Business Executive of Fortune Top 100 in APMEA Region | Founder of STRENGTHSBUSINESS Coaching and Consultancy | Author of SEE THE POWER OF VISION, UNLOCK THE POWER – Singapore Discoveries and 90 Days Challenge

Viya Chen has more than 20 years senior executive experiences in international business, who in charge of the strategic marketing in APMEA region and making billions dollars decision. She has significant overseas, cross-cultural, and academic experiences in the global business field, including business development, brand marketing, business research and knows something about implementation and facilitation. She will translate her experiences and facilitate individuals and teams focus on strengths performance or turn ideas into profitable business.

Her signature “Strengths for Success” Program: COACH4WINS or 90-day Challenge will increase the performance and satisfaction in professional and personal life if you take step-by-step actions. Viya is Asia’s Pioneer Strengths Coach Founder of STRENGTHSBUSINESS, Key Note Speaker and Entrepreneur who delivers her program in both Chinese and English, via face-to-face, voice-to-voice or online approaches.


  • PCC, Founder of STRENGTHS BUSINESS Coaching and Consultancy, based in Singapore
  • Country Leader, Points of You, Innovative Corporate Training and Team Facilitating tool
  • 1st Gallup Certified Strengths Coach in Greater China / StrengthsFinder Platinum Coach in Singapore
  • A Member of ThunderBird University USA, School of Global Management Educator Network
  • Vice President of McDonald’s Taiwan, Senior Regional Director of APMEA, Marketing
  • Chief Executive of Ronald McDonald House Charity
  • General Manager of City Chain, a HK Hang Seng listed Company
  • Group Account Director, Ogilvy & Mather
  • Global Leadership Coach of Thunderbird University and ExCo Committee of ICF Singapore (2014)
  • University-licensed Lecturer in Taiwan and China, ACTA Certified Trainer, Singapore
  • Master of Arts, Michigan State University and Global Management, Thunderbird University, Arizona USA
  • ACTP Accredited Certified Training Program of International Coach Academy, Australia
  • Author of “See the Power of Vision” (Chinese), “Unlock Your Power” and “90-Day Challenge” (English)Click

Introduce Points of You® Innovative Tools & Method for Our Strengths Based Team’s Corporate Training, offered in Chinese and English

REGISTER COACH4WINS to receive your STRENGTHS COACHING Information or contact: if you are looking for Strengths Coaching or Art Coaching Workshop.

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